AI made simple for contractors
Walking a job site.
Inspector’s here.
Booked picks up.
Good projects start with one call, and you're on a job site. Booked answers, gets the project details, and books the walkthrough.
Free demo. No signup. The demo line is a sample plumbing shop. Yours answers as your business.
What your callers hear
Here’s how a call goes. Short, friendly, and the job ends up on the schedule.
- Gets the name, number and address
- Offers only your open windows
- Sends you the job the second it’s booked
An AI receptionist for general contractors
A general contractor's phone rings with everything at once: a new kitchen lead, a sub asking about Thursday, a client who picked a different tile, a supplier with a delivery window. When you're walking a framing inspection, all of it goes to voicemail, and the new lead is the one least likely to call back.
Booked answers in your company's name. For a new project it asks what the caller has in mind, gets their name, callback number and the property address, and books a walkthrough into a window you've left open. Everyone else, from current clients to subs and suppliers, becomes a message with a name, number and reason, so you can return calls in the order that matters.
It never prices a remodel. It repeats only what you write, like "we give detailed bids after a site visit" or a ballpark you're comfortable with, and it books only the kinds of projects you list. If you don't take small repairs, leave them off, and those callers leave a message instead of landing a walkthrough you'd cancel.
The calls a GC gets, and how Booked sorts them
New leads get the same first questions: what the project is, their name, the best callback number and the property address with the city. After that it depends on who's calling.
Kitchen and bath remodel inquiries
EstimateBooked books a walkthrough into one of your open windows and keeps what the caller says about scope, like moving the sink wall, a tub-to-shower conversion or new cabinets.
Your settings: Many GCs walk new projects only a few times a week. Open exactly the windows you'll really use for walkthroughs.
Additions, decks and bigger projects
EstimateSame flow, more detail. If the caller mentions plans, an architect or a target date, it's in the notes you get, so you know whether you're walking a wish list or a signed set of drawings.
Your settings: If you'd rather talk to bigger leads before driving out, make these a message instead of an estimate.
Current clients with questions
MessageClients mid-project call about selections, schedules and surprises behind the drywall. Booked takes a message with their name, number and question, and never answers schedule or cost questions for you.
Your settings: Tell active clients the best way to reach you during a job, so Booked's messages are the overflow, not the main channel.
Subs, suppliers and inspectors
MessageBooked takes a message instead of booking anything, with the caller's name, number and reason, so a delivery question doesn't get buried in a string of voicemails.
Your settings: Give your regular subs your cell directly if they need to get through when you're slammed.
Active leaks and water damage
UrgentIf the caller says flooding, burst, water everywhere or that it's an emergency, the call is flagged urgent: they hear your safety step, get your soonest windows, and you get an URGENT alert.
Your settings: Write a safety step like "shut off the main water valve and call a water mitigation company if water is still spreading."
Small jobs you may not take
MessageA caller who wants a single door hung or a railing tightened becomes a message if those services aren't on your list. You can call back with a referral or fit them in during a slow week.
Your settings: Decide your minimum project size and put it in your notes, so callers hear it up front.
"Roughly what does a kitchen cost?"
BookedBooked reads your pricing note and nothing more. If you've written a general range you're comfortable repeating, it says that; if you've written that every project is bid after a site visit, it says that and offers a walkthrough.
Your settings: A range with a clear caveat can filter out callers who are far off, but only use numbers you'd say yourself.
Urgency comes from fixed rules on the caller's words, never a hunch. Every call has a full transcript you can check before calling back.
The remodeling year, and when leads stack up
Remodeling has a rhythm of its own. These are the times when inquiries pile up and a slow callback loses the project.
- January to March
Planning season
After the holidays homeowners start planning spring and summer projects, often with a tax refund or a fresh budget. Lots of walkthroughs get booked now for work months out, and the contractor who calls back first gets in the door.
- Spring
Outdoor work and additions
Decks, porches, additions and exterior work pick up as the weather allows, and permit timelines push people to start early. Your crews are busy and so is your phone.
- Late summer to fall
Done before the holidays
Homeowners want the kitchen or guest bath finished before family arrives, and many call in late summer hoping they're not too late. Some are, but they're next in line if you answer.
- Winter
Interiors and basements
Interior remodels and basement finishes carry many GCs through the cold months. Fewer new leads come in, so each one is a bigger share of your pipeline.
What unanswered project calls can cost a GC
Remodel leads are few and large, so one missed call can matter more than a month of small service work. Use one month from your call log and your own numbers.
- Project calls that went to voicemail in a month
- 6
- Say 3 were real projects in your range
- 3
- Say you'd have signed 1 after the walkthrough
- 1 job
- Average contract (use yours)
- $40,000
- Gross profit at a 25% margin (use yours)
- $10,000
Profit from one month of missed project callsabout $10,000
Example numbers only. Swap in your own close rate, contract size and margin. It also leaves out referrals, which in remodeling tend to come from the one project that went well.
Set up in 5 minutes
No tech skills needed. Hear your receptionist yourself before a single customer does.
- Keep your number
- Turn it off with one dial code
- No contract. Cancel anytime.
- Tell it about your businessServices, service area, hours, what to say about price.
- Forward your missed callsKeep your number. One dial code and unanswered calls roll to Booked. See the codes for your carrier.
- Get jobs on your phoneName, address, problem and arrival window, the second it’s booked.
One plan
$15 to activate, then
No contract. Cancel anytime.
General Contracting FAQ
Can Booked qualify remodeling leads for me?
It collects the basics every time: what the project is, the caller's name, number and address, plus anything they volunteer about scope, budget or timing. It doesn't score leads. If you'd rather screen by phone yourself, set projects to messages and call back prepared.
Will it give a ballpark price for a kitchen or addition?
Only if you write one. Booked repeats your pricing note word for word, whether that's a general range with a caveat or a line saying every project is bid after a walkthrough. It never builds a number from what the caller describes.
How does it handle calls from current clients?
They become messages with the client's name, number and what they asked about. Booked doesn't confirm schedules, answer change-order questions or promise anything about a job in progress, which keeps those conversations with you, where they belong.
Can I limit walkthroughs to certain times?
Yes. Booked only offers the windows you leave open, two at a time. Many GCs keep estimate visits to late afternoons or one weekday morning so production days don't get chopped up by driving.
What about subcontractors and suppliers calling my business line?
They're handled like any caller who isn't booking work: Booked takes a message with name, number and reason, and it reaches your phone right away. If you want your subs reaching you directly, give them your cell and keep the business number for customers.
Is it a fit for a GC who only does a few big projects a year?
It can be, because in that business a single missed lead is a big number. The trade-off is volume: if your phone rarely rings with new work, returning voicemails may be fine. Look at your call log for a month and count the project inquiries you didn't answer live.
What happens after hours, when homeowners do their remodel research?
You choose how Booked handles it: keep booking walkthroughs into open windows, book only emergencies, or take messages for the morning. Evenings and weekends are when a lot of couples sit down together and start calling contractors, so many owners leave booking on.
Do I keep my number?
Yes. You forward calls you don’t pick up to your Booked line. Turn it off anytime with one dial code.
How long does my phone ring first?
Your phone rings first. On AT&T and T‑Mobile you pick 2, 3 or 5 rings. Verizon rings 4 to 6 times, or tap decline to send it to Booked right away. You can also have it answer every call.
Will customers know it’s AI?
It sounds natural and keeps it short. If someone asks, it tells them it’s the virtual receptionist. Honesty builds trust.
General Contracting business guides
Straight answers to the questions general contractors ask about pricing, hiring, calls and growth.
- Markup vs margin: how general contractors should price jobsMarkup vs margin for general contractors: a conversion table, a worked kitchen bid with example numbers, and how to turn a target margin into the right markup.
- How general contractors should qualify leads on the phoneA phone script for qualifying remodeling leads before you drive out: the five questions to ask, how to raise budget without scaring people, and how to say no.