AI made simple for roofers
Up on a roof?
Booked picks up.
Nobody answers a phone on a steep pitch. Booked picks up, books the inspection, and sends it to you before you’re back on the ground.
Free demo. No signup. The demo line is a sample plumbing shop. Yours answers as your business.
What your callers hear
Here’s how a call goes. Short, friendly, and the job ends up on the schedule.
- Gets the name, number and address
- Offers only your open windows
- Sends you the job the second it’s booked
An AI receptionist for roofing companies
Roofing leads show up all at once. After a hailstorm or a big wind, your phone can ring more in two days than it did all month, and the homeowner who can't reach you books the next roofer who answers, or the one knocking on their door. Booked picks up the calls you're too busy to take, answers with your company name, and books the inspection.
It keeps roofing calls honest. Booked won't tell a caller their insurance will pay, won't guess a price per square, and won't book work you don't do. It offers two of your open inspection or repair windows, writes down access details like a locked gate or a dog, and sends the job to your phone the moment it's booked.
A live leak is not the same call as a storm inspection, and Booked treats it differently when the caller's words say so. If your area just got hit, what to do in the first 72 hours after a hailstorm is a good page to share with callers.
Roofing calls, and what Booked does with each
Each caller is asked what happened, then for their name, the best number and the property address with the city. If they mention a gate or a dog in the yard, it's in your alert.
Active leak into the house
Soonest windowA drip into a bucket books into two of your open windows. If the caller says water everywhere, flooding, water leaking through a ceiling light, or calls it an emergency, the call is flagged urgent and gets your safety step and an URGENT alert.
Your settings: Write a leak safety step, like "move valuables, set out buckets, and stay away from wet ceiling fixtures," and decide ahead of time whether you tarp at night.
Tree down or a hole after a storm
Soonest windowBooked doesn't flag a tree on the roof by itself. The call goes urgent when the caller also says water everywhere or flooding, or uses the word emergency. Otherwise it books into your open windows with the caller's own description of the damage.
Your settings: If you don't remove trees, say so in your services, so that part becomes a message and you can point the homeowner to a tree crew.
Hail and wind damage inspections
EstimateAfter a storm, inspection requests pour in. Each one books into an open inspection window, along with what the caller noticed, like dented gutters, missing tabs or granules washing out of the downspouts.
Your settings: Open longer inspection windows during storm weeks, so you aren't trying to fit 12 roofs into a day built for 5.
Repairs: missing shingles, flashing, pipe boots
BookedSmall repairs book like service calls. The caller picks one of two windows, and you get the address and the problem in their words before you load the ladder.
Your settings: If you have a repair minimum or a trip charge, add it to your pricing notes so callers hear it before they book.
Full replacement estimates
EstimateReplacement leads book an estimate window when estimates are on your service list. Booked doesn't quote per square or name shingle lines unless you've written that in, so the price conversation stays with you.
Your settings: Put estimate windows at times homeowners are home, like late afternoons and Saturday mornings.
"Will my insurance cover this?"
MessageBooked never tells a caller what a policy will pay. Questions about claims, adjuster meetings or supplements become a message with their name, number and what they need, and you call back with an answer you'd stand behind.
Your settings: If you meet adjusters, keep inspections on your service list and set the adjuster date yourself when you call back.
Out of area, gutters only, or low-slope roofs
MessageA job outside your towns or your service list doesn't get booked. The caller's details come to you as a message, so you can hand it to a friend in the trade or call back if it's worth the drive.
Your settings: Name the roof types you do and the ones you skip, like tile or commercial flat roofs, so those calls land where you want them.
Urgent flags come from fixed word rules, not a guess about how bad a roof sounds. You get the full transcript either way.
The roofing year, and when calls pile up
Weather sets the roofing calendar. These are the stretches when an unanswered call is most likely to become someone else's contract.
- Spring storm season
Hail and wind claims
One storm can put hundreds of roofs in play across a few ZIP codes. The roofers who answer and book inspections in the first few days usually end up with that neighborhood's work.
- Late summer
Tropical storms and high wind
In coastal markets, wind events bring tarp requests, lifted shingles and dry-in calls, often at night and often all from the same few streets.
- Fall
Replacements before winter
Homeowners who put off a tired roof all year want it done before the cold. Estimate requests stack up while your crews are trying to finish the season's installs.
- Winter
Ice dams and slow-season leaks
In snow country, ice dams push meltwater under shingles and into ceilings. Crews are lighter, so every leak call you catch is work you'd otherwise lose to the calendar.
What missed calls after a storm can cost a roofer
Storm weeks are where unanswered calls hurt most. Count the missed calls from your last big weather week and use your own close rate and job size.
- Calls you missed the week after a hailstorm
- 12
- Say half call the next roofer on the list
- 6
- Say 1 in 3 of those would have signed with you
- 2 roofs
- Your average replacement (use yours)
- $12,000
Work that walked away in one storm weekabout $24,000
That's revenue, not profit, so run it through your own margin. Even then, a single signed roof pays for a long stretch of Booked, which is $15 to activate, then $79/mo after 14 days.
Set up in 5 minutes
No tech skills needed. Hear your receptionist yourself before a single customer does.
- Keep your number
- Turn it off with one dial code
- No contract. Cancel anytime.
- Tell it about your businessServices, service area, hours, what to say about price.
- Forward your missed callsKeep your number. One dial code and unanswered calls roll to Booked. See the codes for your carrier.
- Get jobs on your phoneName, address, problem and arrival window, the second it’s booked.
One plan
$15 to activate, then
No contract. Cancel anytime.
Roofing FAQ
Will Booked tell homeowners their roof needs replacing?
No. It doesn't assess damage or make promises about the roof or the claim. It gets the caller's description, their contact details and the address, then books the inspection so you or your estimator can see it in person.
What happens when dozens of people call after a hailstorm?
Booked answers each forwarded call the same way and fills only the inspection windows you've opened. When the week looks full, open more windows or longer days, and the next callers are offered the new times. Callers outside your service area become messages instead of bookings.
Does it quote a price per square?
Only if you want it to, and only in your wording. Many roofers write something like "we give written estimates after an inspection" instead of a number, because tear-off layers, decking and pitch change everything. Booked repeats your line and only quotes the prices you give it.
How does it handle a roof leak at night?
That depends on your after-hours setting: keep booking, book only urgent calls, or take messages for the morning. A leak where the caller says water everywhere or flooding is flagged urgent, hears your safety step, and triggers an URGENT alert so you can decide whether to tarp tonight.
Can customers on an existing job reach me through it?
Yes. A homeowner calling about crew arrival, the dumpster in the driveway or a warranty question usually becomes a message with their name, number and reason, so it doesn't get buried in voicemail while you're on a roof. It won't make promises about your production schedule.
Is it only for big roofing companies?
No. It's built for the small outfit where the owner sells, runs crews and still answers the phone. It catches the calls you miss on a roof or at an estimate and puts booked inspections on your phone, so evenings aren't spent returning voicemails.
Does it call or knock on leads for me?
No. Booked only answers incoming calls. It doesn't make outbound calls to customers and it doesn't send them messages. Its job is making sure the homeowner who calls from your yard sign or a neighbor's referral gets a real answer and a booked time.
Do I keep my number?
Yes. You forward calls you don’t pick up to your Booked line. Turn it off anytime with one dial code.
How long does my phone ring first?
Your phone rings first. On AT&T and T‑Mobile you pick 2, 3 or 5 rings. Verizon rings 4 to 6 times, or tap decline to send it to Booked right away. You can also have it answer every call.
Will customers know it’s AI?
It sounds natural and keeps it short. If someone asks, it tells them it’s the virtual receptionist. Honesty builds trust.
Roofing business guides
Straight answers to the questions roofers ask about pricing, hiring, calls and growth.
- Should roofers charge for roof inspections?When a free roof inspection wins work and when to charge: a do-it-if, skip-it-if guide by inspection type, with fee ranges and a line for the phone.
- What to ask when someone calls with an active roof leakA phone script for active roof leak calls: the safety questions to ask first, what to learn about the roof, how to set tarp expectations, and why it works.
- How fast should roofers respond to new leads?Steps to speed up roofing lead response: set a callback standard, answer or book on the first call, handle web forms and storm surges, and track what you miss.
From Booked Learn
- After a hailstorm: what roofers should do in the first 72 hoursA 72-hour hail playbook for roofing owners: answer every call, book inspections by neighborhood, photograph the right evidence, and stay careful on claims.
- Can you roof over old shingles?Roofing over old shingles is sometimes allowed. Here's what an overlay hides, when codes forbid it, and how to compare an overlay quote to a tear-off.